The Future of Business is Free
Chris Anderson’s been doing the talk circuit with his new book, Free: The Future of a Radical Price, which explores why ‘free’ is going to be the unignorable business model of the 21s century. Every brand will need to offer a free version of its product and devise a strategy for competing against free.
This article is a good summary of the book.
Listen to the audio book for free on Spotify.
Or buy it here.