Conspicuous Abstention

What Katie Wore

New Yorker Sheena Matheiken has pledged to wear the same dress for a whole year in the name of ethical fashion. She posts a photo of herself daily on her blog The Uniform Project, and adds a dollar to the charity she’s raising money for, inviting her followers to do the same.

The dress (actually seven carbon copies) has been designed to be worn in multiple ways, which along with Sheena’s zealous accessorising, offers longevity.

This taps into the rise of ‘Slow Fashion’, transeasonality, and conspicuous abstention. H&M’s concept store COS and Filippa K Second Hand are really nice examples of how to tap into these trends.

Meanwhile, our Katie has been doing her own version of The Uniform Project, except she’s wearing a different outfit every day in the name of love.

Source: Read the science bit on why we consume.


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