Anti-Knife Gaming

Anti-Knife Gaming

Rather than lecture youths, the Metropolitan Police’s anti-knife online campaign Choose A Different Ending, is designed as an interactive game. The user dictates the action but has to face the real-life consequences if they take the violent option presented. A nice touch is that, if they make the non-violent decision, they’re rewarded with music content. Though we’re not sure the Chip Diddy Dip music video is much of a reward.



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