Blue Rinse Chic


Grannies are chic. If you think your Nan and Granddad are more stylish than Aggy and Hedi, then Advanced Style is your Vogue. This blog is a cross between The Sartorialist and Saga and celebrates the innate, enviable stylishness of the elderly. Who else but the over-60s can equally pull off blue hair and top hats without looking silly or over-dressed?

Advanced Style was created by 27-year-old, New York-based Ari Cohen, whose best friend was his grandmother. ‘People have started to notice older people more,’ he says. ‘You can learn so much from the way an old person wears a coat that they have had for ever with maybe a hat. These are the last people around who know how to dress formally and they have a confidence about them that younger people just don’t have.’

The blog is something of a style barometer. Recent trends spotted on the site include bright red lipstick and huge dark glasses. Women in their 20s and 30s increasingly look to women in their 50s and 60s for inspiration – from diets that actually work, to ageing gracefully. It can only be a matter of time before we get a ‘mature Vogue’ or something.

What we’ll definitely witness is the rise of ‘ageless’ products. The Saturday Guardian now has a regular fashion page featuring models young and old wearing the same sorts of outfits. Globally, 1 in 10 people are aged 60 and the fastest-growing age group is 80+. Brands will ignore the grey pound at their peril.

How stylish are this lot:

grannygranny 2granny 3


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