“Ball-achingly cool” UK producers Diplo and Switch have launched a futuristic dancehall record with a cartoon pop star called Major Lazer. They describe him as, ‘a Jamaican commando who lost his arm in the secret Zombie War of 1984. The US military rescued him and repurposed experimental lazers as prosthetic limbs.’ The David LaChappelle-esque animated video for track Pon de Floor was an instant viral and has just as quickly been banned (naughty dancing). Accompanying the release is a nice app that allows you to mash up the record or use it for sampling, which we expect to become a music industry standard.
Thanks to Morgan Clement for this story.