Brand ambassador of the week. Heathrow Terminal 5 has hired contemporary philosopher Alain de Botton as a writer-in-residence. De Botton, who has been granted access-all-areas, sits in the departure lounge writing general and passenger observations, which appear on a giant plasma screen behind him. The observations will be turned into free book for T5 customers. “It’s brave of them to have me,” says De Botton, “but it’s better for them to have a book that tells the truth than a glossy brochure that people will just throw away.”
Other interesting brand ambassadors:
The Bluewater Shopping centre has Steve Dearden as a writer-in-residence.
Fay Weldon was a feminist-in-residence at the Savoy Hotel.
Thanks to Sara Tate for this story. Sara can’t spell her own name but she’s a really good strategist.